Prepared by Birchwood Digital · July 22, 2026
What we found: The homepage renders as a shrunken desktop page on a phone — visitors have to pinch and zoom to read anything.
Why it matters: Over 60% of local searches happen on a phone. Pinch-to-zoom sites lose those visitors in seconds, and Google ranks sites mobile-first.
The fix: A mobile-responsive rebuild fixes this permanently — it's the single highest-impact change on this list.
What we found: The homepage took 7.4 seconds to begin loading.
Why it matters: Most visitors give up after about 3 seconds — on mobile, more than half leave before the page appears. Slow sites also rank lower on Google.
The fix: Usually fixable with better hosting, caching, and image compression — often a same-week improvement.
What we found: The site only loads over insecure http.
Why it matters: Chrome flags the site “Not secure” in the address bar, and Google ranks insecure sites lower. It quietly erodes trust before a visitor reads a single word.
The fix: Hosting companies can enable free HTTPS in under an hour.
What we found: The homepage downloads about 9.0 MB of data — mostly uncompressed photos straight off a camera.
Why it matters: On a typical phone connection that's many seconds of staring at a blank screen.
The fix: Compressing and resizing images usually cuts page weight by 60–80% with no visible quality loss.
What we found: 3 of the links we tested lead to error pages, including the “Coupons” page linked from the main menu.
Why it matters: Every broken link is a visitor hitting a dead end — and a signal to Google that the site isn't maintained.
The fix: Fix or remove the dead links; takes minutes once they're listed.
What we found: The homepage has no meta description, and its title is just “Home”.
Why it matters: The title and description are the blue headline and two lines of text on Google — your free ad. Right now they're blank.
The fix: One clear sentence per page: what you do, where, and why you.
What we found: The homepage is running WordPress 4.9 (version publicly visible), the Divi page builder, a jQuery 1.x library from ~2013, and a copyright date stuck at 2019.
Why it matters: Customers judge a business by its website the way they judge a shop by its storefront. Dated technology also carries security risk.
The fix: A modern rebuild removes the old baggage and instantly upgrades how the business comes across.
We rebuild sites like this every month — fast, mobile-first, and built to rank. No lock-in contracts, one point of contact, and you approve everything before we start.
Call +1 (716) 249-1742or visit birchwooddigital.com/contact